Every single ecommerce site should be built to be able to very easily deal with 10,000 sales a day. - (in order to have a site that's scalable, and that allows you to focus on the site's marketing and the business's growth)
What to do:
We automated the site as much as possible. We switched from manual to real-time credit card processing, created downloadable products, and set up email autoresponders.
We created a range of email template answers to answer incoming sales questions.
We created an extensive knowledgebase to reduce email questions.
affiliate management network = a third-party entity that (for a percentage of the referral transaction fees) recruits affiliates, manages the registration process, tracks and properly credits all of the referral fees and commissions, and arranges for payment.
spiders/bots/crawlers (= ranking algorithms), direct submissions, free vs. paid-inclusion program
SEO = search engine optimization (to improve ranking on search results lists) = page content, page titles, meta tags, number of relevant incoming links (= link popularity), payment for prominence in results page