| BCG Matrix | (cash generation) |
|
Market growth rate |
Star |
Question mark = problem child low share, high growth requires lots of cash just to maintain market share |
Cash cow |
Dog low share, low growth |
|
Current |
Market Penetration |
new product (danger of product cannibalism) |
|
Market Development |
new business (related or unrelated diversification) |
||
| Internal | ||
External |
Strategies |
Strategies |
||
Strategies |
Strategies |
||