Mini-Case

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• A Mini-Case is like a Preliminary Draught when you are preparing a complete Case Study.
• Draught - (hardcopy & softcopy)
• Draught = a first or preliminary form of any writing, subject to revision, copying, etc. = Draft (USA)
• Preliminary Draught = Your first version of your paper, following the format of the Case Method.
  • This preliminary draught will have all of the components of the final paper, but will probably need much more detail and refinement before the final submission (= Final Draught).
  • Just an a skeleton of what the final version will look like (following the format of the Case Method).
  • Since you won't have the time to do a complete case study, you can simply make a note to explain what you would put it each section (see the headings) if you had more time.
• Submit just the DOC file.  PPT is not required (for the preliminary draught). - (hardcopy & softcopy)
• Requirements
  • You must select a real company.  (Sometimes the company will be assigned to you.  For instance, if it is a case from the textbook.)
    • If you are using a case from the book, you will not simply answer the questions in that case.  However, understanding the answer to the question may help you do your case.
    • No company is perfect.  There is always something that could be improved.  It is up to you (the manager) to determine what problem needs to be addressed.
  • Assume that you are the manager(s) responsible for this product (or line of products) in the company.
  • You must discover a real problem. 
  • The problem must be current, not a past problem that has already been resolved by the company.
  • You must address a global/international marketing business management problem.  (Not just any old problem that looks interesting.)
  • You MUST use the Case Study Method – cases.htm, case2.htm
    • SWOT  (a part of the Situation Analysis in the Case Study)
  • VERY brief skeleton of what you would do with a real Case Study. 
    • See Preliminary Draught (above).
    • Later in the course you will probably be assigned a full Case Study.  A full Case Study will allow you the opportunity to pursue all aspects of the Case in full detail.
• Paper
  • (hardcopy & softcopy)
  • Don't forget to do the group peer evaluation.  -  (Hard copy & Soft copy)
• Group
  • Responsibilities & Group coordination.
  • Proposal - The Project Proposal is NOT required for this Mini-Case. Everyone will do the same Mini-Case.
  • Warning! - Make sure that you keep a copy (hardcopy & softcopy) that will serve as proof of your results.  Keep this proof until the end of the term. Paper (hardcopy & softcopy)