1. Use an editor (MS-Word) to create a document for your definitions of the following terms.
2. Open the Cover Page / Title Page document.
3. Fill out all the fields and select the items from the pull-down menus.
4. Unprotect the file and copy the contents of the Cover Page to the first page your new document (for your definitions).

1. Marketing
2. Marketing mix
3. Marketing concept
4. needs/wants/demands
5. exchange
6. value
7. customer perceived value
8. CRM
9. value chain
10. competitive advantage
11. differentiation
12. positioning
13. market segmentation
14. target market
15. local/domestic/international/global

You may use any source.
You do not need to rewrite the definitions that you find.
Please include a reference to the source of your information.

Submit:  Softcopy  (to Moodle only)