Patrick J. Kidd - 401-315-DW

Advanced Studies in Business - 401-401-DW
Readings & Preparation

You are expected to read the chapter(s) before going to class/lab.
You are responsible for the content in these chapters.
You can expect a quiz at any time.

Current Official version for the course - since Winter 2011 Business Plan, Business Reality: Starting and Managing Your Own Business in Canada, 3/E Third Edition James R. Skinner, Humber College ISBN-10: 0-13-509333-3 ISBN-13: 978-0-13-509333-7 Publisher: Pearson Education Canada Copyright: 2012 Format: Paper; 368 pp Published: 2011-01-01 Format: Paper CDN$71.65 *** PearsonCanada.ca Bookstore: Business Plan, Business Reality: Starting and Managing Your Own Business in Canada, 3rd Edition Online Book ISBN-10: 0-13-237407-2 ISBN-13: 978-0-13-237407-1 Format: Electronic Book CDN$30.05
Second Edition
First Edition

Contents: (Based on 3rd edition)
Part 1 Starting a New Business
- Chapter 1 The Concept: What Business Will I Be In?
- Chapter 2 Feasibility: How Do I Know it Will Work ?
- Chapter 3 Marketing: How Will I get Customers?
- Chapter 4 Operations: How Will I Organize the Work?
- Chapter 5 Finances: How Will I Manage the Money?
Part 2 The Business Plan and Star-Up Alternatives
- Chapter 6 The Business Plans: How Are They Important?
- Chapter 7 The Purchase Alternative: How Do I Buy (or Buy Into) an Existing Business?
- Chapter 8 The Franchise Alternative: How Do I Buy a Franchise?
- Chapter 9 The Family Firm Alternative: How Do I Take Over My Family’s Business?
Part 3 Small Business Management for the Long Term
- Chapter 10 Managing for Growth: How Can I Expand My Business?
- Chapter 11 Managing for Efficiency: How Can I Reduce My Costs and Expenses?
- Chapter 12 Emerging Trends and Issues in Entrepreneurship: How Can I Prepare for the Future?