Patrick J. Kidd - 401-315-DW

Global Marketing - 401-315-DW
Readings & Preparation

You are expected to read the chapter(s) before going to class/lab.
You are responsible for the content in these chapters.
You can expect a quiz at any time.

Current Official version for the course - since Fall 2010
Global Marketing, 6/E
Warren J. Keegan, Mark Green
ISBN-10: 0137023863
ISBN-13: 9780137023868
Publisher: Prentice Hall
Copyright: 2011
Format: Paper; 624 pp
Published: 2010-01-03
Suggested retail price: US$185.33
Bookstore: CDN$159.50
Note that although the content in the chapters is almost identical to the 5th edition,
the Cases at the end of the chapters are not always the same.
Check the name of the Chapter and the name of the Case.

Dawson College Library has one copy on reserve. You can use it for three hours at a time.

Official version for the course - up to and including Winter 2010
Global Marketing, 5/E
Keegan, W.J., Green, M.C.
Pearson Prentice Hall
ISBN 978-0-13-17543-48 - US$180
http://www.prenhall.com/keegan
Fall 2009 - Dawson College Bookstore - ($148.95+taxes=$156.40)

Global Marketing, Fifth Edition

by Warren J. Keegan; Mark C. Green

Price to Student - US$90.50

Global Marketing, 4/E
Keegan, W.J., Green, M.C.
Pearson Prentice Hall
ISBN 0-13-146919-3 - US$134 - Out of print
http://www.prenhall.com/keegan
Note that although the content in the chapters is almost identical to the 5th edition,
the Cases at the end of the chapters are not always the same.
Check the name of the Chapter and the name of the Case.

Resources
Instructions for submitting chapter quiz marks.
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Contents: (Based on 6th edition)
1. INTRODUCTION.
  1. Introduction to Global Marketing
    - Case 1-1 - The Global Marketplace is Also Local (6th edition)
    - Case 1-2 - McDonald’s Expands Globally While Adapting Its Local Recipe (6th edition)
      - = Case 1-1 (4th&5th edition)
    - Case 1-3 - Acer Inc. (6th edition)
      - = Case 1-2 (4th&5th edition)
    - Study Guide questions - (Quizzes)
      - 401-315-DW - - (softcopy only) - Instructions for submitting marks.
2. THE GLOBAL MARKETING ENVIRONMENT.
  1. The Global Economic Environment
    - Note that the book is somewhat unclear about which countries belong in which category (MC,MS,CPC,CPS). Please refer to my chapter 2 summary notes for clarification.
    - Case 2-1 - The Global Economic Crisis (6th edition)
    - Case 2-2 - One Laptop Per Child (6th edition)
    - Case 2-3 - From Communism to Capitalism: Vietnam's Economic Transformation (6th edition)
      - = Case 2-1 - Vietnam’s Market Potential (4th&5th edition)
      - Vietnam Trade Office in the USA
      - Mini-Case - You may choose to be the decision-maker for any of the companies (or countries) mentioned in this case.
        Consider the "Discussion Questions" before starting the case.
    - ~~Case 2-2 - Is China’s Currency Too Strong? (5th edition)~~
    - ~~Case 2-2 - Acer (B) - (4th edition)~~
    - Study Guide questions - (Quizzes)
      - 401-315-DW - - (softcopy only) - Instructions for submitting marks.
  2. ~~The Global Trade Environment.~~
    - ~~Case 3-1 - The United States and South Korea Sign a Free Trade Agreement (6th edition)~~
    - ~~Case 3-2 - Ecuador's Galapagos Islands and Ecotourism (6th edition)~~
    - ~~Case 3-1 - The Free Trade Area of the Americas (5th edition)~~
    - ~~Case 3-1 - Ecuador Adopts the Dollar - (4th edition)~~
    - ~~Case 3-2 - The Euro Yo-yo - (4th edition)~~
  3. Social and Cultural Environments
    - Case 4-1 - Disney Learns to "Act Local" on the Global Stage (6th edition)
    - Case 4-2 - Fair Trade Coffee: Ethics, Religion, and Sustainable Production (6th edition)
      - = Case 4-1 (4th&5th edition)
    - ~~Case 4-2 - Barbie: The American Girl Goes Global (4th&5th edition)~~
    - Study Guide questions - (Quizzes)
      - 401-315-DW - - (softcopy only) - Instructions for submitting marks.
      - Question #5: Which linguistic category is best defined as a system of sound patterns?
        
        Phonology. (The quiz marks this question wrong.) - Adjust your mark accordingly.
  4. The Political, Legal, and Regulatory Environments of Global Marketing
    - Case 5-1 - America’s Cuba Conundrum (5th&6th edition)
      - ~~Case 5-2 - (4th edition)~~
    - Case 5-2 - Gambling Goes Global on the Internet (6th edition)
    - ~~Case 5-2 - Genetically Modified Organisms (5th edition)~~
    - ~~Case 5-1 - Bud vs. Bud - (4th edition)~~
    - Study Guide questions - (Quizzes)
      - 401-315-DW - - (softcopy only) - Instructions for submitting marks.
3. APPROACHING GLOBAL MARKETS.
1. THE GLOBAL MARKETING MIX.
  1. Product and Brand Decisions
    - Case 10-1 - Suzlon Energy (6th edition)
    - Case 10-2 - The Smart Car (4t&5th&6th edition)
    - ~~Case 10-1 - The Video Console Wars (5th edition)~~
    - ~~Case 10-1 - Boeing versus Airbus: A Battle for the Skies - (4th edition)~~
    - Study Guide questions - (Quizzes)
      - 401-315-DW - - (softcopy only) - Instructions for submitting marks.
  2. Pricing Decisions
    - Case 11-1 - Low-Cost Dacia Logan: The Race to Build the World's Cheapest Car (6th edition)
    - Case 11-2 - LVMH and Luxury Goods Marketing - (4th&6th edition)
      - = Case 11-1 (5th edition)
    - ~~Case 11-1 - Pricing AIDS Drugs in Emerging Markets - (4th edition)~~
    - Study Guide questions - (Quizzes)
      - 401-315-DW - - (softcopy only) - Instructions for submitting marks.
  3. Global Marketing Channels and Physical Distribution
    - Case 12-1 - Tesco Expands in the United States (6th edition)
    - Case 12-2 - Carrefour Expands Abroad (6th edition)
      - = Case 12-1 (5th edition)
    - ~~Case 12-1 - Wal-Mart’s Global Expansion - (4th edition)~~
    - Case 12-2 - The Future of Radio Frequency Identification (4th&5th edition)
    - Study Guide questions - (Quizzes)
      - 401-315-DW - - (softcopy only) - Instructions for submitting marks.
  4. Global Marketing Communications Decisions I: Advertising and Public Relations
    - Case 13-1 - 2008 Beijing Olympics: An Advertising and PR Bonanza (6th edition)
    - Case 13-2 - Scotch Whisky in China (6th edition)
    - ~~Case 13-1 - Adidas-Salomon AG (5th edition)~~
      - ~~Case 13-2 - Adidas-Salomon AG - (4th edition)~~
    - ~~Case 13-1 - Benetton Group S.P.A. Raising Consciousness and Controversy with Global Advertising - (4th edition)~~
    - Study Guide questions - (Quizzes)
      - 401-315-DW - - (softcopy only) - Instructions for submitting marks.
  5. Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, Special Forms of Marketing Communication
    - Case 14-1 - Lenovo (6th edition)
    - Case 14-2 - Marketing an Industrial Product in Latin America (6th edition)
      - = Case 14-1 (4th&5th edition)
    - Study Guide questions - (Quizzes)
      - 401-315-DW - - (softcopy only) - Instructions for submitting marks.
2. STRATEGY AND LEADERSHIP IN THE 21st CENTURY.
  1. ~~Global Marketing and the Digital Revolution~~ ~~(= Chapter 17 for 4th&5th edition)~~
    - ~~Case 15-1 - Global Marketers Discover Social Media (6th edition)~~
    - ~~Case 15-2 - eBay in Asia (6th edition)~~
      - ~~= Case 17-1 - eBay in Asia (5th edition)~~
    - ~~Case 15-3 - Barry Diller and IACInterActiveCorp (6th edition)~~
    - Case 17-2 - Blackberry in Japan (5th edition) or
      Case 17-2 -Apple and the DRM Controversy (5th edition)
    - ~~Case 17-3 - Apple and the Digital Rights Management Controversy (5th edition)~~
    - ~~Case 17-1 - Napster and the Global Music Industry - (4th edition~~
  2. Strategic Elements of Competitive Advantage (= Chapter 15 for 4th&5th edition)
    - Case 16-1 - IKEA (6th edition)
    - Case 16-2 - Kodak in the 21st Century: The Search for New Sources of Competitive Advantage (4th&5th edition)
      - Case 15-1 - Kodak in the 21st Century: The Search for New Sources of Competitive Advantage (4th&5th edition)
    - Case 16-3 - Lego (4th&5th edition)
      - = Case 15-2 - Lego (4th&5th edition)
    - Study Guide questions - (Quizzes)
      - 401-315-DW - - (softcopy only) - Instructions for submitting marks.
  3. Leading, Organizing, and Controlling the Global Marketing Effort (= Chapter 16 for 4th&5th edition)
    - Case 17-1 - Unilever (6th edition)
    - Case 17-2 - Boeing Versus Airbus: A Battle for the Skies (6th edition)
      - = Case 16-2 - Boeing Versus Airbus: A Battle for the Skies (5th edition)
    - ~~Case 16-1 - A Marketer Takes the Wheel at Volkswagen AG (4th&5th edition)~~
    - ~~Case 16-2 - Kazuo Inamori: Spiritual Leadership at Kyocera Corp. - (4th edition)~~
    - Study Guide questions - (Quizzes)
      - 401-315-DW - - (softcopy only) - Instructions for submitting marks.
Videos
1. Job Satisfaction: Doc Martens
2. Accounting for Billions of Burgers: McDonald’s
3. Understanding the Foreign Markets: Spotlight on Argentina and Ecuador
4. Understanding Foreign Direct Investments: Spotlight on South Africa
5. Debate on Globalization
6. The World Lenders: The World Bank and the IMF
7. Understanding Entry Modes into the Chinese Market
8. Impact of Culture on Business: Spotlight on Latin America
9. Communicating in the Global Workplace
10. Whirlpool Puts a New Spin on Productivity and Quality
11. Space Age Information Systems: Boeing Satellite Systems
12. Revving Up Promotion: BMW Motorcycles
13. Helping Businesses Do Business: U.S. Department of Commerce
14. Technology and the Tools of Communication
15. Entering the Global Marketplace: Yahoo! and Lands’ End
16. Managing Change and Making Decisions: Giant Step

Resources

Textbook
- There is no "access code" to accompany this textbook (for an online Website like MyBusinessLab, etc.).
- There is no Publisher's Website to accompany this textbook (i.e. there is no Companion Website for students). No "Study Guide", etc.
- There is no WebCT module for this textbook.
- That means that the old/used 4th edition of the book will be perfectly acceptable for this course.
Study Guide questions - (4e only)
- To be eligible for marks for these online quizzes, you must complete (read, study, re-read, review) the chapter before writing the quiz based on that chapter.
PowerPoint Presentations (PPT) ...
- PPT slides for this course (401-315-DW or 410-608-DW)
Global Marketing, CourseSmart eTextbook, 5/E - As an alternative to purchasing the print textbook, students can purchase an electronic version of the same content and save up to 50% off (US$163/2=US$83) the suggested list price (US$163) of the print text. With a CourseSmart etextbook, students can search the text, make notes online, print out reading assignments that incorporate lecture notes, and bookmark important passages for later review. For more information, or to purchase access to the CourseSmart eTextbook, visit www.coursesmart.com.
For Instructors
- Global Marketing, 5/E - Pearson Education Canada Catalog
- Instructor's Resource Center-Online w/ IM, TIF, and Powerpoints, 5/E - Pearson Education Canada Catalog
- The Keegan 4/e textbook does not offer a WebCT E-pack. You can contact your Sales Rep to see if it may be possible to have one created through Custom Publishing. The companion website study quizzes only offer an e-mail feature, they can't report to a gradebook. Your text does offer a Testgen testbank converted for WebCT which can be downloaded from http://vig.prenhall.com/catalog/academic/product/0,1144,0131469223,00.html and imported into WebCT to create tests that will report back to the WebCT gradebook.
- "The study questions are open access for students. The materials were written in early 04 and I do not they were designed for grading books but only to give students to work with" 2007-03-04 - Allen Dykler
- "e-packs are usually launched when new editions are published. WebCT Dawson College must have generic templates for faculty who want to add more content. This route is probably your best bet for now. 2007-03-05 - Allen Dykler

Instructions for submitting marks for lab quizzes.

Moodle
- Please check Moodle for the latest instructions for your homework or lab or assignment.
- Follow the instructions on Moodle.
- The following instructions (below) may apply only to those who missed the deadline, but with to submit something in an attempt to avoid getting 0%.
- If you can submit your work on Moodle, please do not submit your work by e-mail as well. Moodle is preferred.
- Please check Moodle for the latest instructions.
Choose a chapter and do the Study Guide questions (= Multiple-Choice quiz for that chapter)
- Make a mental note of the mark that you got. Alternatively you could write the mark on a piece of paper or in the notebook you use for taking notes in class.
Softcopy
- To send your instructor the summary of your results just click on "Submit Quizzes for marks". (see above)
  - Refer to your notes in order to remember the mark you got for the quiz.
- Do NOT send your instructor an attachment or an e-mail with the questions, answers, and results.
- Please do NOT "E-Mail Your Results" to your instructor (at the bottom of the page for called "Your Results for: Study Guide ")
  - E-mail these results to:
    - þ Me: - You may want to send yourself the results
    - o Instructor: - Please do NOT send the results to your instructor.
Hardcopy
- Do NOT submit a printout.
Warning! - Keep a backup. - Make sure that you keep a copy (softcopy) that will serve as proof of your results. Keep this proof until the end of the term.