Patrick J. Kidd - 401-201-DW

Basics of Marketing
401-201-DW
Readings & Preparation

You are expected to read the chapter(s) before going to class/lab.
You are responsible for the content in these chapters.
You can expect a quiz at any time.

MyMarketingLab - You do not need a MyMarketingLab code. We will not be using MyMarketingLab this term for this course.
- However, you have the option of using MyMarketingLab by yourself. I will not provide any help or support for your use of MyMarketingLab.

Marketing: An Introduction, Fourth Canadian Edition with MyMarketingLab, 4/E Armstrong, Kotler, Trifts, Buchwitz ISBN-10: 0132573652 ISBN-13: 9780132573658 Publisher: Pearson Education Canada Copyright: 2012 Format: Kit/Package/ShrinkWrap; 656 pp Published: 02/01/2011
Marketing: An Introduction, Third Canadian Edition, In-Class Edition with MyMarketingLab, 3/E Armstrong, Kotler, Cunningham, Buchwitz Pearson Education Canada, 2010 ISBN: 0135084067 / 9780135084069 Bookstore ISBN: 281000921527 - $118.95 No longer in print.
Marketing: An Introduction, Second Canadian Edition, In-Class Edition, 2/E - $95 Marketing: An Introduction: In-Class Edition with MyMarketingLab, 2/E - $115 No longer in print.
The content in the chapters is almost identical in all editions. You must check the names of the chapters in case they were renumbered.

Resources

Contents: (Based on the 2nd Canadian Edition, which is almost identical to the 4th Canadian Edition)
1. Defining Marketing and the Marketing Process
  1. Marketing: Creating and Capturing Customer Value - Chapter 1 - (4th Canadian Edition)
    Marketing: Managing Profitable Customer Relationships - Chapter 1 - (2nd Canadian Edition)
  2. Company and Marketing Strategy: Partnering to Build Customer Relationships - Chapter 2 - (4th Canadian Edition)
    Strategic Planning and the Marketing Process - Chapter 2 - (2nd Canadian Edition)
  3. Sustainable Marketing: Social Responsibility and Ethics - Chapter 3 - (4th Canadian Edition)
    Marketing and Society: Social Responsibility and Marketing Ethics - Chapter 3 - (2nd Canadian Edition)
    - Concept Check Quiz - Chapter 3
    - Chapter Summary - Chapter 3
    - Case 3. Do Well by Doing Good
2. Understanding the Marketplace and Consumers
  1. Analyzing the Marketing Environment - Chapter 4 - (4th Canadian Edition)
    The Marketing Environment - Chapter 4 - (2nd Canadian Edition)
  2. Managing Marketing Information to Gain Customer Insights - Chapter 5 - (4th Canadian Edition)
    Managing Marketing Information - Chapter 5 - (2nd Canadian Edition)
    - Concept Check Quiz - Chapter 5
    - Chapter Summary - Chapter 5
    - Case 5. Slim Cal: Researching the Potential
  3. Understanding Consumer and Business Buyer Behaviour - Chapter 6 - (4th Canadian Edition)
    Consumer and Business Buyer Behaviour - Chapter 6 - (2nd Canadian Edition)
    - Concept Check Quiz - Chapter 6
    - Chapter Summary - Chapter 6
    - Case 6. Trading Up to New Luxury Brands
3. Designing a Customer-Driven Marketing Strategy and Marketing Mix
  1. Segmentation, Targeting, and Positioning - Chapter 7 - (4th Canadian Edition)
    Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers - Chapter 7 - (2nd Canadian Edition)
    - Concept Check Quiz - Chapter 7
    - Chapter Summary - Chapter 7
    - Case 7. the 2010 Winter Olympics
  2. Developing and Managing Products and Services - Chapter 8 - (4th Canadian Edition)
    - New-Product Development and Product Life Cycle Strategies - Chapter 9 - (2nd&3rd Canadian Edition)
  3. Brand Strategy and Management - Chapter 9 - (4th Canadian Edition)
    - Product and Branding Strategy - Chapter 8 - (2nd&3rd Canadian Edition)
      - Concept Check Quiz - Chapter 8
      - Chapter Summary - Chapter 8
      - Case 8. Krave's Candy Company
  4. Pricing: Understanding and Capturing Customer Value - Chapter 10 - (4th Canadian Edition)
    Pricing Considerations and Strategies - Chapter 10 - (2nd Canadian Edition)
    - Concept Check Quiz - Chapter 10
    - Case 10. Google: Dynamic Pricing of Online Advertising
  5. Marketing Channels: Retailing, and Wholesaling - Chapter 11 - (4th Canadian Edition)
    Marketing Channels and Supply Chain Management - Chapter 11 - (2nd Canadian Edition)
    - Concept Check Quiz - Chapter 11
    - Case 11. The Global Supply Chain of a Single Computer
  6. Communicating Customer Value: Advertising and Public Relations - Chapter 12 - (4th Canadian Edition)
    Integrated Marketing Communications - Chapter 12 - (2nd Canadian Edition)
    - Concept Check Quiz - Chapter 12
    - Case 12. Loving Your Bathroom
  7. Personal Selling and Sales Promotion - Chapter 13- (4th Canadian Edition)
  8. Direct and Online Marketing - Chapter 14 - (4th Canadian Edition)
    Marketing and the Internet - Chapter 13 - (2nd Canadian Edition)
    - Concept Check Quiz - Chapter 13
    - Case 13. Cars Direct: Shaking Up the Competition

Resources
- Chapter Comparisons with previous textbooks ...
- PPT slides
  - How to print out the content of the slides
- Pearson Education Canada
  - Fourth Canadian Edition
    - TOC - Fourth Canadian Edition
    - Companion Website - Fourth Canadian Edition - Not available
  - Third Canadian Edition
    - TOC - Third Canadian Edition
    - Companion Website - Third Canadian Edition - Not available
  - Second Canadian Edition
    - TOC - Second Canadian Edition
    - Companion Website - Second Canadian Edition
    - Student Resources - http://vig.pearsoned.ca/catalog/academic/product/0,1144,0131742868-SS,00.html
    - Armstrong - http://www.pearsoned.ca/armstrong
      - http://wps.prenhall.com/ca_ph_armstrong_marketing_2
    - Videos
      - Video Central
      - CBC Video, DVD format -- Marketing: An Introduction, 2/E
    - Instructor Resources - Marketing: An Introduction, Second Canadian Edition, In-Class Edition, 2/E
  - Pearson Education Canada - Higher Education - Contact Us
  - VangoNotes Audio Study Guide, Second Canadian Edition, 2/E
    - VangoNotes for Marketing, Second Canadian Edition - US$20
    - DRM = Digital Rights Management ...
      - Warning: The files are in Speech format = .aa = Audible.com Audio - You can't listen to them with any other media player. They use a copy-protection system (DRM). This is stupid and unfair. You can't play these files on your favourite audio player. You own them but you can't use them.
        
        Solution: Convert these files to MP3 format by using a legal audio file converter like WMA-Convert (US$15). Very easy to use.
      - Their response: " While the Audible .aa format is not the same as an “open” mp3 format for audio, the customer does own that copy of the file. That aa file is supported on over 140 of the top devices. This includes Creative, iRiver, Sandisk, and the Apple iPod. Also, the aa format allows for advanced functions not supported by the mp3 format. These include place bookmarking (i.e. when you shut down your player and restart, it will retain your previous position), slow down and speed up, and optimized speech variable speed bitrate (i.e. the files are very high quality for speech while being much smaller than regular mp3s). " - Leslie Cavaliere | Vice President, International Marketing |PEARSON EDUCATION - 2007-03-15
    - Free Trial
      - Warning: Negative Option Billing - Your credit card will automatically be billed every month if you don't cancel within the 30 days.
      - Free trial - Audiobook - 30-day free trial. (But only if you sign up and give your credit card. If you don't cancel within 30 days, they start to bill you US$23/month.) - US$23/month for two books a month
      - Free trial for Faculty - 30-day free trial. (But only if you sign up and give your credit card. If you don't cancel within 30 days, they start to bill you US$23/month.) - US$23/month for two books a month
  - Marketing Plan: A Handbook with Marketing PlanPro - $83